Tourism is one of the most of import income beginnings for hong kong the government wants to develop hong kong as a major touristry finish in the universe under this state of affairs amusement park is going more and more of import here at this minute hong kong merely have one large-scale subject park- ocean park but in following twelvemonth hong kong disneyland will be opened. Theme parks are always the attractions point in tourism supply chain for example, hong kong disneyland is a key milestone in the development of hong kong's economic with the direct purchase mode and ticket exchange voucher mode strategic, theme park has been found out is the market leader and the tour operator is the follower.
Tourism is one of the most of import income beginnings for hong kong the government wants to develop hong kong as a major touristry finish in the universe under this state of affairs amusement park is going more and more of import here.
According to aecom, a hong kong tourism consulting firm, theme parks in asia sold a combined 1033 million tickets last year, one-third of the total in the world and second only to those sold in north america (127 million. Theme park is an entertainment venue that includes rides, restaurants, activities, and attractions, woven around a theme such as celebrity or characters therefore, hong kong has a pair of theme parks which are hong kong disneyland (an international famous theme park) and ocean park (a recreational, educational, home-growth theme park. Ocean park case study essay examples 1353 words | 6 pages introduction ocean park, hong kong’s only homegrown theme park, was opened in 1977 it is the largest marine-based theme park in asia, focusing on providing facilities for educational, recreational and conservation activities to the public.
Opened in 1977, ocean park hong kong is one of hong kong's favourite attractions, featuring rides, exhibits and conservation facilities ocean park is located on the southern side of hong kong island, covering more than 870,000 square metres of land. Ocean park – ocean park is the one and only joint zoo and amusement park in hong kong located in the southern part of hong kong, the park exceeds more than 200 acre of land ocean park provides a mixed experience of education and fun built in 1977, it was primarily to promote animal preservation in hong kong.
Hong kong disneyland is top five popular attractions for hong kong visitors therefore, it should not overpass the hong kong tourism industry in order to build the good image and good reputation for hong kong, hong kong disneyland theme park should provide high quality service to meet the demand of the visitors. The main threat of substitution is hong kong disneyland & wetland park, a new international theme park and an educational park (appendix 2) apart from this, there are other forms of substitution from the education side, hong kong residents can switch to go to cultural centre, mai po wetland, hong kong zoological and botanical garden.
Hong kong international theme park ltd is a joint venture company found in 1999 it has 2 shareholders, the hong kong special administrative region government now with 52% and the walt disney company now with 48% this company run and own hong kong disneyland resort, which including a theme park, 2 hotels and the inspiration lake recreation centre. To conclude, the status of theme park tourism in hong kong will become more and more important it will be one of the major attractions to attract tourists from all over the world at this moment ocean park is the only large-scale theme park in hong kong, however hkdl will be open next year.