The word marketing means different things to different people a salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product. The company operates on the system of multi level marketing members make new members and get monetary benefits on the purchases made by down the line members members sell the company’s products through social networking and the members of the company itself constitute a large network, which members use for other businesses as well. A value delivery network allows many companies to create customer value that cannot be created by use of the company's own value chain a value delivery network, is made up of the company, suppliers, distributors, and ultimately the customers who partner with each other to improve the performance of the entire system (armstrong et al 52.
Network marketing is a distribution system or form of marketing that moves goods and \ or services from the manufacturer to the consumer through a network of independent contractors it is a system which eliminates the 'intermediate. The value delivery network for both companies has clearly improved as referenced, the value delivery network consists of all the companies within a delivery network working together to reach a common goal of customer perceived value.
A strategic marketing plan should be developed following a comprehensive value delivery audit, and should determine and make recommendations and recommendations concerning which segments of the value chain your organisation should be participating in.
Ii discussion 1history the history of multi-level marketing is related to america’s chemist, karl renborg (1887-1973) he is the first person who gave the idea about multi-level marketing into the life and set up an economic system - a kind of business that has the best potentiality in the 21 century.
Strategic marketing and business plan is the central issue of every extremely effective value delivery network it provides course for the internal organizational departments, such as accounting, finance, operations, purchasing, human resources, and information systems, as well as for external partners. Value delivery network is a part of supply chain of a company and includes all its direct participants involved in production, distribution, marketing, customer service, etc for given geographical area. Definition of value delivery network the network of all direct industry participants involved in the production, marketing, delivery, installation and service of your organisation’s goods into specific demographic and geographic markets.