To haleeb foods mr habibullah khan, chairman and managing director, mega & forbes, along with mr aly khan (director hfl) visited the haleeb foods - bhai pheru plant on may 5th 2016 syed mazher iqbal (ceo-hfl), mr haroon mk lodhi (coo-hfl) and the management team accompanied the dignitaries management. Smartphone vendor get more data worldwide smartphone shipments declined 05% in 2017, the first year-over-year decline the market has experienced since the introduction of what we now know as smartphones. Haleeb foods is doing wide spread distribution on convenient location because it has high market share and still market has great potential to grow in future macroeconomic environment economy 1 so it is an impulse product.
They are not a lot but still they are a source of relief for the company,” said salman sabir, manager corporate affairs of haleeb foods in an interview with the express tribune still, its flagship product haleeb is in crisis as the share of uht milk has dropped from 52% in 2006-07 to around 10% at present.
As market share is concern, haleeb got 44% last year, nestle 43%, good milk 4 5% and norpur 10% last year so, competitor of haleeb is nestle because there nick to nick competition nestle has long rang product line as compare to haleeb.
Haleeb milk was the market leader in the dairy industry, in order for haleeb to regain its market share they need to emphasize on, and create consumer awareness and differentiate from other milk products. Engro’s ‘tarang’ is the market leader with around 52 % (source: nielsen retail audit report, 2015) share in the tea whitener category followed by haleeb’s ‘tea max’ with 25% market the remainder is shared by the likes of shakarganj’s ‘chaika’, nurpur’s ‘chai mix’, premier’s ‘millin’ and nestlé’s by ‘everyday.
Market entry timing strategy empirical study (robinson and fornell, 1985) shows that first mover 20%, early followers 17%, and late entrants 13% market share robinson (1988) believes that the order of entry alone explain 89% of the variation in market shares. Haleeb foods limited quarterly newsletter section 4: editorial team – 2016 zonash saleem division: marketing sarah zubair division: marketing har ghoont main ‘tea max media launch jaadoo’ haleeb foods limited launched the tea max advertising campaign on april 11th at an exclusive event held at the royal palm country club in lahore.
Haleeb foods has achieved undisputed leadership in the liquid packaged milk category with a market share of more then 56% the company has a very strong portfolio consisting of leading national / international brands haleeb, candia, dairy queen, n’rish, skimz & tropico.